Are you passionate about fashion, retail excellence, and building premium customer experiences?

An international fashion retail brand is seeking an experienced and commercially driven Brand Manager to lead brand growth, customer engagement, and retail execution across our operations.

This role is ideal for a strategic and creative professional with strong experience in fashion or lifestyle , brand positioning, campaign management, and store experience optimization.

ROLE OVERVIEW

The Brand Manager will be responsible for developing and executing brand strategies that strengthen market presence, drive commercial performance, and ensure a consistent premium brand experience across all customer touchpoints.

The successful candidate must understand the balance between brand storytelling and retail profitability.

KEY RESPONSIBILITIES

Brand Strategy & Positioning

Develop and execute brand strategies aligned with global brand standards
Maintain consistent brand identity across stores, digital platforms, campaigns, and partnerships
Monitor market trends and customer behavior to strengthen brand positioning

Campaign & Marketing Execution

Lead seasonal campaigns, product launches, and retail activations
Collaborate with creative and digital teams on content, visuals, and storytelling
Measure campaign effectiveness and ROI

Retail Experience & Visual Alignment

Ensure stores consistently reflect brand image and visual standards
Partner with Visual Merchandising teams to drive premium in-store experiences
Conduct store visits and brand audits across locations

Commercial Performance

Support sales growth through strategic brand initiatives
Analyze product and store performance data
Work closely with merchandising and retail teams to improve sell-through and customer engagement

Customer Engagement

Develop initiatives to improve customer loyalty and retention
Monitor customer feedback and implement experience enhancements
Drive personalized customer engagement strategies

REQUIREMENTS

Bachelor’s degree in Marketing, Business Administration, Communication Management, or related field
Minimum of 5 years experience in fashion or lifestyle brand management
Strong understanding of luxury/premium brands
Proven experience managing campaigns and driving brand growth
Excellent communication, leadership, and stakeholder management skills
Strong commercial and analytical mindset
Proficiency in Microsoft Excel and reporting tools

Interested candidates should send their CV to:

cv@smartmarkltd.com

Subject Line: Application – Brand Manager

Only shortlisted candidates will be contacted.

Work Location: In person

Nidus Conulting

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Brand and Communications Manager

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