Job Title
Demand Generation Marketer (Email Marketing & LinkedIn Ads)About the Role

We are looking for a data-driven and results-oriented Demand Generation Marketer to drive qualified lead generation and pipeline growth through email marketing, LinkedIn advertising, and marketing automation.

The ideal candidate should have hands-on experience managing LinkedIn ad campaigns, creating lead magnets, executing email nurture campaigns, and optimizing the marketing funnel from MQL to SQL. This role requires a strong understanding of conversion metrics, business impact, and B2B demand generation strategies, preferably within SaaS and eCommerce industries.

Key Responsibilities

Develop and execute demand generation strategies to generate qualified leads and pipeline opportunities.
Create and optimize lead magnets such as eBooks, case studies, webinars, whitepapers, templates, and industry reports.
Build and manage multi-channel campaigns to drive lead acquisition and engagement.

LinkedIn Advertising

Plan, launch, and optimize LinkedIn advertising campaigns.
Manage LinkedIn Ads budgets and monitor campaign performance.
Conduct audience segmentation, A/B testing, and retargeting campaigns.
Track and improve key metrics such as CTR, CPC, CPL, conversion rates, and pipeline contribution.

Email Marketing

Create, execute, and optimize email marketing campaigns and nurture sequences.
Manage lead nurturing workflows and automated email journeys.
Monitor email performance metrics including open rates, click-through rates, reply rates, conversion rates, and deliverability.
Segment audiences and personalize campaigns to improve engagement and conversions.

Marketing Funnel Management

Manage and optimize the entire marketing funnel from Lead → MQL → SQL.
Collaborate with sales teams to ensure effective lead handoff and follow-up processes.
Develop lead scoring and qualification frameworks.
Analyze funnel performance and identify opportunities to improve conversion rates.

Analytics & Reporting

Measure campaign effectiveness using key performance indicators.
Track business impact through metrics such as:
MQLs
SQLs
Pipeline generated
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Conversion Rates
Return on Investment (ROI)
Present performance insights and optimization recommendations.

Required Qualifications

3+ years of experience in Demand Generation, Growth Marketing, Email Marketing, or Performance Marketing.
Hands-on experience managing LinkedIn Ads campaigns and budgets.
Strong understanding of B2B marketing funnels and lead lifecycle management.
Experience creating and managing lead magnets.
Experience running email marketing and lead nurturing campaigns.
Understanding of MQL to SQL conversion processes and sales alignment.
Experience working with SaaS and/or eCommerce businesses.
Strong analytical and reporting skills.

Preferred Tools

LinkedIn Campaign Manager
HubSpot
Salesforce
Apollo.io
Mailchimp
ActiveCampaign
Marketo
Google Analytics (GA4)
SEMrush
CRM and Marketing Automation Platforms

Key Success Metrics

Qualified Leads Generated
MQL to SQL Conversion Rate
Cost per Lead (CPL)
Pipeline Contribution
Email Campaign Performance
LinkedIn Campaign ROI
Revenue Influence and Business Impact

Why Join Us?

Work remotely with a growing team.
Opportunity to own and scale demand generation initiatives.
Collaborative and performance-driven culture.
Exposure to SaaS, eCommerce, and B2B growth marketing strategies.

Pay: Up to ₹1,600,000.00 per year

Application Question(s):

How many years of experience do you have in Email Marketing?
Have you managed the LinkedIn Ads budget? What was the average monthly LinkedIn Ads budget you managed?
What types of lead magnets have you worked on?
How do you measure the effectiveness of an email campaign?
Can you join immediately or within a week?
Your current CTC and your expected CTC?

Work Location: Remote

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